Tumi is in the midst of a makeover.
With over 50 retail stores around the world, Tumi is one of the leading brands in the luggage industry known for its muted all-black style and zipper-to-zipper lifetime warranty.
Enter David Chu, the executive creative director of Tumi, who has embarked on an ambitious brand expansion and revamp that looks to change everything we think and do with our Tumi.
The results of
"A new retail concept has been introduced," says
After watching luggage brands such as Coach and Louis Vuitton explode in popularity under the creative direction of designers like Marc Jacobs, an obvious parallel, perhaps even a formula, emerges: "Louis Vuitton evolved from a travel company to one of lifestyle and fashion accessory. When traveling abroad he stresses that people should "pack well, with products that work well and look elegant. How you travel is a reflection of your personality."
For extended trips, it's the Townhouse Langham Wheeled Duffel.
Get the latest news from Luke Ford at my main website -- Lukeford.net. Facebook me here. My Wikipedia page. My YouTube.
Wednesday, June 18, 2008
Travel Luggage For Dad
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1 comment:
Thanks for linking to mainstreet!
Amanda Beals/mainstreet.com
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